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For example, when you search for a film, we use your search information and location to show the most relevant cinemas near you.
We also use this information to show you ads for similar films you may like in the future.
Furthermore, a number of age groups had been excluded.
The ASA concluded that the claim was based on biased information, exaggerated the chances of the likelihood of a match and was therefore misleading (Match.com, 21 July 2010).
Furthermore, advertisers who wish to advertise paid packages are reminded to ensure that any costs or savings claims are genuine and clear.
In 2018, the ASA upheld a complaint about the savings claims on a dating site, finding that the packages had never been sold at the advertised price (Since Being Single Ltd, 24 January 2018).
In these cases, the ads should make clear which features are “free” and also that some aspects are not, and avoid saying the site is “completely free to use” (or similar).Oath will also provide relevant ads to you on our partners' products.To give you a better overall experience, we want to provide relevant ads that are more useful to you.Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.
Recent years have seen a proliferation of online dating websites, and inevitably there have been a number of complaints to the ASA about advertising for these services.
Overtly sexual imagery and language should not be used in mediums likely to be seen by children.